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Tanla's Caller Ringback Tone (CRBT) solution, better known as 'MyRing', is an innovation that allows mobile subscribers to replace the monotonous "tring - tring" ring back tone with options of their choosing. You can now customize your ring back tone to better reflect your personal brand by playing back music clips, sound effects, jokes, news or even a personalized voice greeting.
Key Features
Tone Management
- 'MyRing' allows specific content to be easily configured by the user in real time through multiple channels. Tones can be selected from a collection managed by Tanla's content management system. The system can organize music collections collated from one or more content providers.
Billing Model
- The content management system provides operators with easy, streamlined and secure royalty tracking.
- 'Myring' is completely integrated into the operator's billing infrastructure so that the user can be charged either a monthly subscription or on a 'per download' basis.
Accessibility
- Users have the freedom to choose from a number of different interfaces - the IVR, the web or WAP interface, or even the SMS and USSD interfaces.
Customer Care
- The customer care interface provides administrators complete access to all customer configurations via a convenient web interface.
User Options - Gift a song, time based, caller / group based, shuffle play
- As a user you can configure 'MyRing' to:
- Play 'MyRing' tones based on time of day, day of the week, or specific day (i.e. holiday, birthday, festival, anniversary etc.)
- Shuffle songs from an individualized play list so that people calling you can hear different 'MyRing' tones for consecutive calls.
- As an administrator, the customer case interface provides you complete access to all customer configurations via a convenient web interface.
Enterprise 'MyRing'
- Large enterprise customers can leverage Tanla's 'MyRing' Businesses to build on a direct brand touch point with their target audience. 'MyRing' can be configured to serve as a corporate communications or marketing 'push' tool that provides information to customers and/or employees through tailored announcements and advertisements.
Ad 'MyRing'
- Operators themselves can deploy Tanla's 'MyRing' CRBT solution to advertise service options to a captive base of callers. People calling customer service help desks can now be informed of new service options even as they wait for their call to be answered. Advertisers can also use the feature to captivate and engage consumers.
Advantages for Mobile Operator
- Market-proven, revenue generating value-added service
- Allows operators to offer new, innovative service bundles to enrich user’s experiences
- Improves stickiness; aids customer retention
- Handset independent service; easy to deploy, always available to users
- Completely integrated content management and delivery that works on GSM, W-CDMA/UMTS, CDMA and Wire line networks
Advantages for the end user
- Ability to personalize how they are viewed by their callers
- Cost-effectively enterprises can enhance their outward customer image
- Subscriptions manageable via multiple interfaces such as web, WAP and SMS
Integration
- Available as a hosting service or on-site installation
- Interfaces for customer care and CRM
- Interface for billing and provisioning
- Customizable CDR generation
- Switch/IN/ISUP based implementation.
Network Diagram
