Tanla's Interactive Campaign Manager (ICM) allows marketers to speedily set up and launch mobile campaigns including product promotions, competitions, quizzes, auctions and text voting. Using SMS, MMS, 3G, Voice and Location Based Services, they can run integrated marketing campaigns across print, television, web and mobile that enhance brand building and product awareness while engaging & retaining customers and adding revenue.

Part of Tanla's integrated multi-serve platform CREAT, the ICM enables customizable campaigns to be set up in advance, including keyword selection, standard reply message, price point and date and time of campaign. Marketers can test, launch, control and monitor campaigns, measuring effectiveness and seeing a real return on investment.

The ICM is fully integrated with Tanla's billing platform, allowing consumers to be charged entry to a competition or to use a service; and Content Management System for the upload and distribution of content.