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Case Study : AEG Live
Client:
AEG Live, UK
Industry:
Entertainment
Event:
Michael Jackson, O2 Arena
Service Offerings
- Mobile ticket registration
- Mobile direct campaign response
- Bulk SMS broadcast
- Premium Short-code
- Premium mobile based competition
- Complete mobile campaign management
Tanla Products Used
- Interactive Campaign Manager
- Broadcast Manager
Highlights:
- Handled huge volumes - approx 1.2 million in a short span of time
- Highly scalable system
- Entire set-up service launched in short span
- 95% delivery success rate
