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Case Study : Aircel
Client:
Aircel
Project:
Tanla Inbound Dialer and Out dialer platform
Industry:
Telecom Service Provider / Pan India Operator
Challenge
- Required a platform for promoting its products and services to its customers, traders and retailers
- Cost effective solution to run both the services in a single platform
Solution
- Tanla Mobile developed customized platform which allows the operator customers, retailers and traders to get updated information on the products and services
- Provide information about the customer who visited the retailer about the cross and up sell opportunities to that particular customer/ subscriber
- Integration with the 3rd party applications/ systems for billing and reporting
Result
- Reduced traffic on the call center
- Information at the finger tips of the retailers and customers
- Intelligently up selling and cross selling various products based on the subscriber profile.
- Increased VAS subscriptions and revenues
