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Case Study : I-play
Client:
I-play
Industry:
Mobile Gaming
Challenge:
- Existing web-based traffic driven to mobile
- Low conversion rates, credit card for 'low' price point
- Seeing unprompted hits to iplay.com from mobiles
- Unfulfilled demand
- Alternative mobile payments
- PSMS: clumsy user experience, hard to implement, 'high' price point
Implementation
Simple integration into "full service" portal using dialogue:
- uk.iplay.mobi
- Simple SOAP calls plus HTTP redirects
- User identity separate from billing is extra enabler - a personalized experience from first encounter
Drive traffic from multiple points:
- Web sites, Special promos
- Other games
- Community
