Media & Broadcast

Media & Broadcast

Consumers are moving away from traditional entertainment sources and are increasingly leaning towards online and other media to access content and infotainment services. The real power now lies in the hands of the audience; they decide where and when they watch or access content, how they choose to receive it and how much they are prepared to pay for it. The media industry needs to expand its portfolio to cope with this change.

Tanla provides a complete solution for this sector, including features like mobile messaging, payments, content management, multi-media applications and service delivery. We enable media owners to generate revenues, add interactivity and maintain consumer trust through transparency of service.

The Tanla 3G video platform lets customers view and interact with live or pre-recorded video on their handsets. This enables two-way video calling and recording and allows customers to submit their own video clips. The platform is ideal for social networking, user generated content and community portals.

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Knowledge Sharing

Tanla Mobile Marketing and Advertising Guide

The guide aims to offer step-by-step guidance to agencies and brands about how to design, launch and manage mobile marketing campaigns.
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Case study

Lime Communications

On-pack promotions of Vanish & Woolite, with the DVD release Desperate Housewives, the “Dirty Laundry” edition.
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