Tanla Mobile's Interactive TV Manager enables real-time interaction on the mobile phone through SMS, MMS messages, and live & recorded video on-screen. It supports a range of chat, voting & competition applications and real-time aggregation of content and data from multiple sources.

Mobile interactivity adds a new dimension to an existing or new show format. It helps producers enhance the viewing experience and attract viewers to generate revenue that shows an almost immediate return on investment.

The Interactive TV in-a-box application is designed for management within the broadcast studio via an intuitive web interface. Offering producers a high degree of flexibility and customization, the application supports on-screen text tickers, video, chat, voting and competition templates that can be branded with the requisite look and feel for instant play-out.

Program editors have the option to create topics for competitions, voting and for customizing the look on screen. Topics can be programmed for screening ahead of schedule or can be created on-the-go during the show for immediate broadcast.