James joined Tanla in January 2009 and is based predominately in the UK office, he is responsible for developing business partnerships in mobile payment and mobile entertainment. Whilst at Tanla James has engaged the Media and Entertainment industry with a strategic approach to mobile payment and new mobile applications. The main focus has been the roll out of the ‘inTune’ software with strategic partners across multiple markets including the UK and USA.

Before joining Tanla, he worked for Bauer Media UK (formerly EMAP Advertising) who reach over nineteen million UK adults across multiple media channels inc FHM, Grazia, Heat, Magic and Closer. James worked on a number of key initiatives, including the use of mobile and IVR services across a number of national radio stations and magazine titles to drive incremental revenues and additional value to marketing campaigns. Prior to joining Bauer, James worked for two of Omnicom’s UK Media partners OMD and PHD as a Senior Planner and Buyer.

Role & Responsibility

Vice President - Business Development, Media, Entertainment and applications business in mobile industry. International business development in start-up and growth stage. Business development of License Manager.