Broadcasters and media companies need to adapt traditional ways of broadcasting in order to keep up with competitive alternatives, new technologies and the changing demands of viewers.
Tanla’s Interactive TV platform (M-iTV) lets media and entertainment companies run social networking and user-generated content services over SMS, MMS, web and video, integrating with existing TV broadcasts. The platform supports on-screen SMS, MMS and video messaging, voting and competitions, and offers a high degree of flexibility and customisation. Show producers can immediately find out what their audience is thinking by introducing interactivity to existing shows, or create a specific programme based upon audience participation.
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Tanla Mobile Marketing and Advertising Guide
The guide aims to offer step-by-step guidance to agencies and brands about how to design, launch and manage mobile marketing campaigns.
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Lime Communications
On-pack promotions of Vanish & Woolite, with the DVD release Desperate Housewives, the “Dirty Laundry” edition.
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