Tanla’s Interactive TV platform allows TV viewers to interact in real-time with a programme by using the text, picture and video capabilities on their mobile phone. They can vote for their favourite music video, enter a competition or auction, take part in on-screen, moderated text-chat sessions with other viewers and send in their own pictures and video clips. This helps create a community of viewers as well as providing the broadcaster with an additional revenue stream.
The SMS and Voice enabled platform allows viewers to actively influence programme formats. It seamlessly integrates into the broadcaster’s play-out system and includes a web-based moderation interface and a fully automatic graphics overlay including titles, tickers and Flash animations.
Tanla offers a complete turnkey solution to broadcasters; from initial platform customization to installation, training, the provision of manuals and on-going system and customer support. Broadcasters can incorporate any or all of the template applications and brand them with their own look and feel for instant play-out.
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Tanla Mobile Marketing and Advertising Guide
The guide aims to offer step-by-step guidance to agencies and brands about how to design, launch and manage mobile marketing campaigns.
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