Mobile Internet usage is becoming increasingly popular, fuelled by competitive data tariffs, better handsets and a wider choice of content. This presents brands and content owners with an unmatched opportunity to monetize mobile transactions and deliver services to customers via branded mobile portals.
Tanla has developed MINT, an intuitive WAP Publishing tool that allows merchants to create a mobile internet site through a unique drag and drop system. Content is uploaded via an integrated Content Management System, and the rendering engine ensures all content is properly formatted according to each handset specification. The product supports both static and dynamic content, including RSS feeds.
MINT is a complete mobile portal solution that includes content management, portal publishing, content billing and delivery. Brands and content owners can create customised and template mobile portals, helping them reach out to the maximum number of customers irrespective of the handset or network they use.
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Tanla Mobile Marketing and Advertising Guide
The guide aims to offer step-by-step guidance to agencies and brands about how to design, launch and manage mobile marketing campaigns.
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Lime Communications
On-pack promotions of Vanish & Woolite, with the DVD release Desperate Housewives, the “Dirty Laundry” edition.
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