Mobile usage is growing by leaps and bounds across the world in more ways than has ever been imagined. As markets grow, boundaries get redefined, and resources get stretched, it's Mobile Monetization that will pave the way for the stupendous growth ahead. And Powering Mobile Monetization is Tanla, one of the oldest Mobile Value Added Services providers in the world.

How do we make mobile monetization happen? It's an opportunity that needs to be addressed from four key angles.

The Four pillars



Pervasive Technologies: As the choice of handset explodes in the market, and as multiple innovative platforms make their presence felt, it makes little sense to stick to one proprietary platform or operating system or store. The mobile market requires an approach that pervades all technologies available. Each technology has a strong following of users which no app developer, carrier, or content publisher can ignore. Tanla has always created solutions that wrap around the various technologies being adopted by developers and users worldwide.

Empowering Value Chain: Monetization has to happen across the entire value chain, from the mobile app developer to the content publisher, from mobile virtual network operators to mobile carriers, from handset makers to stores. Only then can monetization become a reality. Tanla creates solutions which are meant for each of these stakeholders in the value chain thus giving them the tools to clock in revenues.

Transact Globally: A mobile player should be able to break the barriers of geography so that he can reach out to potential users anywhere in the world. Being able to do this helps him widen his target base and grow his revenues significantly. Tanla's relationships with mobile carriers and banks across the world ensure that developers and content publishers can reach out to various markets and earn more money.

Innovative Business Models: And one must not forget the end user, who has the final choice of buying a game, a service, an app, or anything else. If he doesn't reach the comfort level to buy, purchases will not happen. That's where flexibility in pricing, or strategy of price modeling comes into play. And that's where Tanla's expertise is. Our solutions build in many business models thus enabling mobile players to unleash the real potential of an app or a service by allowing flexibility. Arriving at a model that works becomes really simple. Monetization is at the heart of all technologies that Tanla provides. From products for rights managements to creating VAS platforms, from developing flexible yet powerful mobile payment systems to creating solutions tailored to the needs of mobile carriers and app developers-all technologies from Tanla have Mobile Monetization as their core philosophy.

The Offerings
Today, mobile phones play an active role in the daily lives of consumers. They use mobile phones to access entertainment, pay bills, reserve tickets, send money or redeem vouchers. We at Tanla leverage our relationships with mobile carriers, and expertise in mobile technologies, to offer fast, easy and secure mobile monetization solutions. Using our proprietary technology and expertise of well over a decade in the telecom and mobile VAS space, we can implement solutions through a universal and simple API, and provide seamless mobile user experiences.

Tanla's offerings help you tap into new revenue segments, and turn your mobile audiences into revenue generators. With innovative business models such as flexible on-device licensing options, application rights management, global billing solutions, messaging and voice applications or VAS platforms to run your campaign, and state-of-the-art 3G delivery platforms to reach out to your audiences, Tanla has covered the entire monetization spectrum for you.

Tanla's products such as License Manager, Wrapper, VAS and 3G platforms, messaging and voice offerings, are built with intelligent features and functionalities to maximize your monetization.

The m.payments portfolio helps mobile application developers across the world monetize their applications through super-flexible licensing options and a global payments system.

Tanla's solutions to the entire spectrum of telecom players are designed for effective monetization. Mobile carriers, OEMs, application developers, content publishers and aggregators and application stores can leverage a host of monetization solutions to reach out to customers by giving them a spread of flexible options to enable purchase.

Explore the world of Tanla which is all about Powering Mobile Monetization.

For more information on Powering Mobile Monetization, mail us at m.power@tanla.com