Mobile Ticketing offers ticket suppliers, transportation authorities and entertainment companies a new way to distribute and sell tickets. Instead of a paper-based ticket consumers are sent an M Ticket in the form of text message containing a bar code to their mobile phone.This code is simply scanned and validated at the concert or football match, allowing entrance to the event.
For consumers, this is a quick, convenient way to receive a ticket. M Tickets are less likely to be lost or misplaced as they are stored on the phone, and they eliminate long queues at the event itself.
For the concert promoter or cinema chain, they no longer have costs associated with the printing and distribution of tickets, they can overcome the problem of ticket touts, and allow for last minute inventory management, selling tickets right up to the start of the event.
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Tanla Mobile Marketing and Advertising Guide
The guide aims to offer step-by-step guidance to agencies and brands about how to design, launch and manage mobile marketing campaigns.
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