Enterprises are increasingly using environmentally friendly ‘paperless tickets’ such as mobile vouchers, coupons and barcodes, and the technology has a wide appeal for marketers and consumers alike.
M Vouchers can be used for special offers and promotions, driving footfall into retail stores and increasing revenues. Consumers receive a text message to their phone containing a unique promotion code, which is then redeemed at point of sale.
M Vouchers can reduce production and distribution costs associated with traditional paper-based systems; and they can result in increased redemption rates as they are stored on the phone itself and therefore cannot be lost or misplaced.
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Tanla Mobile Marketing and Advertising Guide
The guide aims to offer step-by-step guidance to agencies and brands about how to design, launch and manage mobile marketing campaigns.
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Lime Communications
On-pack promotions of Vanish & Woolite, with the DVD release Desperate Housewives, the “Dirty Laundry” edition.
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