Mobile operators now provide technologies and services that were not originally a core part of their business in order to gain a competitive advantage in the marketplace. For instance, the mass take up of SMS by mobile subscribers has lead to the networks offering data services to provide an additional revenue stream.
Unstructured Supplementary Services Data (USSD) is a service that allows high speed interactive communication between mobile subscribers and applications, and works across all GSM handsets with no need to install additional software. Tanla’s USSD Centre Portal provides interactive messaging services for easy deployment of channel applications, helping operators protect their market share from data services. We offer an enhanced portfolio of USSD services including
- Balance enquiries
- Pre-pay account top-up
- Customer care & self-care services
- Market research
- News/Public opinion polls
- News, weather, sport, finance information services
- Chat, dating services
- Quizzes, betting, lottery and contests
System Architecture
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Tanla Mobile Marketing and Advertising Guide
The guide aims to offer step-by-step guidance to agencies and brands about how to design, launch and manage mobile marketing campaigns.
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Lime Communications
On-pack promotions of Vanish & Woolite, with the DVD release Desperate Housewives, the “Dirty Laundry” edition.
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