Mobile phones are an increasingly popular vehicle for consumers to search for and access information and services, and for advertisers to connect with their customers through a new, interactive channel.
Tanla has built T-Video Dial, a multi-media advertising platform that allows networks and advertisers to deliver carefully targeted video adverts to 3G mobile subscribers. They can use the outbound video calling capability to launch push campaigns, or run pull campaigns that prompt users to make a video call to a branded video portal.
Advertisers get immediate one-to-one contact with their audience and have the capability to capture real-time customer data and measure campaign effectiveness. T-Video Dial compiles valuable data about response times, length of viewing times and number of incomplete calls, which can be used when planning future advertising campaigns.
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Tanla Mobile Marketing and Advertising Guide
The guide aims to offer step-by-step guidance to agencies and brands about how to design, launch and manage mobile marketing campaigns.
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Lime Communications
On-pack promotions of Vanish & Woolite, with the DVD release Desperate Housewives, the “Dirty Laundry” edition.
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