Tanla’s Interactive Campaign Manager (ICM) allows marketers to quickly set up and launch mobile campaigns including product promotions, competitions, quizzes, auctions and text voting. ICM enables customisable campaigns to be set up in advance; including keyword selection, standard reply message, price point and date and time of campaign. Marketers can test, launch, control and monitor campaigns, measuring effectiveness and seeing a real return on investment.
Using the ICM brands and content owners can connect to consumers using SMS, MMS, 3G, Voice and Location Based Services, running integrated marketing campaigns across print, television, web and mobile to build brand and product awareness, capture or retain customers or generate revenue. The ICM is fully integrated with Tanla’s billing platform, allowing consumers to be charged entry to a competition or to use a service; and Content Management System for the upload and distribution of content.
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Tanla Mobile Marketing and Advertising Guide
The guide aims to offer step-by-step guidance to agencies and brands about how to design, launch and manage mobile marketing campaigns.
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Lime Communications
On-pack promotions of Vanish & Woolite, with the DVD release Desperate Housewives, the “Dirty Laundry” edition.
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