By introducing mobile interactivity to an existing or new show format, programme producers can quickly and easily enhance the viewing experience, attract more viewers and generate revenue to show an immediate return on investment. Tanla Mobile’s Interactive TV Manager displays SMS and MMS messages, plus live and recorded video on-screen, allowing real-time interaction through the mobile phone. It supports a range of chat, voting and competition applications, aggregating content and data from multiple sources to the television screen in real-time.
The in-a-box application is designed to be managed from within the broadcast studio itself using an intuitive web interface, and it offers producers a high degree of flexibility and customisation. They can incorporate any or all of the on-screen text ticker, video, chat, voting and competition templates, and brand them with their own look and feel for instant play-out.
Programme editors can manually create topics for competitions or voting and select how it will look on-screen. Topics can be predetermined in advance along with precise dates and times for screening, or created on an ad-hoc basis during the show for immediate broadcast.
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