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High speed interactive communication
The fast adoption of non-voice services such as SMS has made mobile operators enhance their technology and service offerings to secure their competitive advantage and tap new revenue streams. These user-demanded services are fast evolving into a preferred channel for mobile self-care applications and service discovery.
Tanla's Unstructured Supplementary Services Data (USSD) service allows high speed interactive communication between mobile subscribers and applications across all GSM handsets without the installation of additional software. Almost 90% of the global GSM network infrastructure and almost all of the mobile phones available today support transportation of USSD messages via the MAP protocol.
The USSD Center Portal provides interactive messaging services for easy deployment of channel applications, helping operators protect their market share from data services. Tanla offers an enhanced portfolio of USSD services including:
- Prepaid systems for self-care services, balance inquiries, pre-pay account top-up
- Third party applications - market research, news / public opinion polls
- Third party content - news, weather, entertainment, sport, finance information services, chat, quizzes and contests
SS7 and Prepaid Balance Enquiry
The Gateway connects directly to the core network using the SS7 MAP layer
Support for Push and Pull
The Gateway supports both mobile originating and terminating USSD sessions
Fully compliant to both GSM phase 1 and Phase 2 USSD
Scalable
Open architecture and modular design facilitates easy scalability and enables new applications to accommodate growing market requirements
Voucher Recharge
Users can enter an airtime voucher PIN number as a USSD request and get an immediate airtime recharge
Interactive Menu Browser
The USSD Menu Browser allows the operator to create a portal for all USSD services using a convenient GUI tool. The interactive menu browser aggregates all services under a single access code number, thereby encouraging usage.
Self-Provisioning
Users can activate or deactivate various network VAS services directly from the USSD menu without calling customer care.
Roaming Services
USSD based interactive services are available across networks (travel information, weather, news, even email). Services can be provided to outbound and inbound roaming users, which increases loyalty and enhances the operator's appeal amongst new subscribers.
- Leverages current network capabilities; eliminates investment in additional systems.
- Cost efficient technology, ideal for self-care and interactive services
- Reduces load on call centers and IVR systems
- Enhanced speed to market. Revenue generating applications can be quickly brought to subscribers through the reduced complexity of network design and single access portal for multiple services.
- Improved subscriber stickiness that allows an operator to offer a wider variety of personalized services
- Easy access to value added services (VAS) using a familiar dialing sequence
- Menu based direct access, interactive dialogue
- Location independent; services accessible even when roaming.
- Centralized or distributed deployment
- Support for both SS7 and SIGTRAN
- Supports with integration with third party systems through TCP and Http APIs
