Email Solutions FAQS

RELIABLE, ENTERPRISE GRADE E-MAIL SERVICES

E-mail is the most sought-after messaging channel for enterprises that send out message critical, content heavy & important customer communications on a regular basis. Tanla boasts of an email delivery infrastructure that is known for high availability and can truly scale for customers who intend to dispatch high volume traffic.

DELIGHT YOUR CUSTOMERS WITH OUR EMAIL SOLUTIONS

Integrate our business critical emailing solution with your application and delight your customers like never before. Whether it's one time password (OTP) for user verification, authentication request or critical updates to your customers, our emailing platform is the solution for your business.

OTP, Transactional alerts and Business Critical Messaging

Integrate our business-critical emailing solution with your application for OTP User Verification, authentication requests or sending out critical updates to customers.

Automated batch emails with attachment

Set up automated batch email processing with attachments/embedded media for managing invoices, statements, reports etc. with our dependable & fail-proof APIs with zero integration effort.

Promotional Campaigns

Schedule and send out advance email campaigns connecting with our rich GUI

CRITICAL EMAILING SOLUTIONS

Integrate Our Business-Critical Emailing Solutions To Your Application

ALL IN ONE PLATFORM FOR BUSINESS CRITICAL EMAILS

Integrate our business-critical emailing solution to your application and delight your customers like never before. Whether it’s OTP for User Verification, request authentication or critical updates to your customers, Tanla emailing platform is the solution for you.

DESIGNED TO DELIVER

Performance Customization Support

Lowest turnaround time

and best email deliverability

Experience 1 gbps speed

of email transmission across 40,000 IPs

Built-in email filter and auto corrector

for automatically dealing with minor email errors so that your emails are delivered to the right recipient.

Content manager

for managing your HTML templates.

Multiple integration options

including FTP, JSON, QS support

Integrate Web hooks

for getting instant call backs on the email delivery, open and clicks.

Integrating of triggers

for higher ROI.

FBL support

from all major providers to proactively make content changes.

AUTOMATED EMAILS

On Demand, High Available Automated Emails

PROCESS LARGE VOLUMES OF EMAILS WITH ZERO INTEGRATION EFFORT

Set up automated batch email processing with attachments/embedded media for managing invoices, statements, reports etc. with our dependable & fail-proof APIs and FTP solution that can help you process large volumes of emails with zero integration effort. Tanla batch email processing engine is scalable to your needs and includes a wide range of personalization support, you could even include intelligent triggers to send out behavioral email retarget based on each user behavior.

Tanla Email service works on demand and operates on a high availability system so that you can focus on your business while we will process your emails.

DESIGNED TO DELIVER

Performance Customization Support

Lowest Turnaround time

Best email deliverability and the lowest turnaround time.

1 gbps speed

of email transmission across 40,000 IPs

Intelligent content manager

for managing your HTML templates.

Attachment Generator

and Pre-Created Attachment support.

Trigger Integration

support for higher ROI.

24/7 support

on phone and email.

PROMOTIONAL EMAIL CAMPAIGNS

Efficient Campaign management

CAMPAIGNS THAT REACH MILLIONS OF RECIPIENTS

Tanla offers a wide range of options to connect and access our rich GUI to send out campaigns on email. With Tanla GUI, you could schedule advance campaigns from a few thousands to a millions of recipients. Tanla promotional self-care panel is designed for ease of use and can be used by anybody.

DESIGNED TO DELIVER

Management & Reporting Customization Testing

Advance campaign Management

Segment level personalization, A/B/C testing, success-based retargeting, trigger-based campaigns & more

List Management

Build your subscriber's list, segment it and add custom fields to engage with users on a personal level

Account Management

Get complete control over your account right at your fingertips

Detailed Reporting

Get a bird’s eye view as and an in-depth understanding of your campaigns across domains, devices, user behavior patterns & more

Image Editor

Edit photos while creating your email campaigns

Complex personalization

Advanced & complex personalization to drive better results

Subject Line Personalization

Catchy & personalized subject lines with dynamic tags and emojis

Video Tagging

Insert videos in your emailers for rich & engaging content

Customized Unsubscribe Link

Advance unsubscribe feature to allow users to snooze or control the number of emails received

Advance Testing Mechanism

Aggregate view for smarter campaigns

SPAM testing

Check SPAM score of your email for optimization & increased campaign performance

KEY PLATFORM CAPABILITIES

Transport Layer Security (TLS), is a protocol that ensures privacy between communicating application and their users on the internet. When a server and client communicate, TLS ensures that no third party may eavesdrop or tamper with any message. To avoid increased identity thefts and security breaches Tanla has added this security indicator to its email services and can be leveraged by customers for ensuring secure email broadcasts. Mails without TLS Encryption can be caught by the ‘red pad lock’ that appears on opening the email.

Tanla’s Power APIs provide a range of seamless integration options for enterprises to email enable applications.

HTTP/HTTPs based API

API based Integration is best suited for applications that are looking for comprehensive and firm integration. The API offers:

High throughput of over 3000 emails per second
High availability with two geographic data center redundancy.
Support for dynamic template for personalization of content.
Personalization of email headers including From Name, Reply To, From Email, Subject.
Support for sending multiple attachments.
Support for multiple campaign tracking tags enabling better reporting.
Real-time reporting dashboard

sFTP/ FTP

FTP based Integration is used by enterprise applications that are looking for batch based processes such as weekly or monthly email blasts with Large attachments for delivery:

Supports upto10 million emails in a single file with unique attachments.
No pre-configuration needed and easy integration
Tanla FTP / SFTP access for Trans/Promo campaigns
Support for plaintext email / HTML

SMTP

SMTP Integration is best suited for application that are looking for straight forward integration with minimum scope for customization.

Supports all forms of SMTP connectivity.
All MIME objects are supported.
Support for sending multiple attachments.
Inclusion of custom headers and unique tracking ID.
Access to Reporting Dashboard on Panel.
Support for enabling open and click tracking.
Support for getting email status and other events over webhooks.
Built in redundancy for highest uptime.

Webhooks gives enterprise applications real-time feeds on every event that has occurred on the dispatched email.

Events Supported

Relay successful
Soft Bounce intimation
Hard Bounce Intimation
Email Open
Link clicked in email
Un-subscription call back
Spam Call back

Countdown Timer helps increase the effectiveness of your promotional offers by:

Increasing the conversion rate from limited-time promotional deals
Utilization of special promotional emails through embedded content with a countdown timer
Creating urgency through time-bound emails
Adapting in real time to context-based events (ex. A store alerting you to the end date of a sale currently going on)
Organizing timely events, promotions, and other special features in order to increase engagement with consumers

Dynamic Images increase the conversion rate from emails based on location and time (morning, midday, evening)
Boost the relevance of your emails by maximizing your subscriber’s attention
Help create timely and relevant ads to personalize the experience and offer tailored products/services to the consumer
Increase consumer interest and engagement with visually appealing imagery

Display different offers, deals, events, etc. based on the device
Increase the conversion rate from emails through images and content that can technologically adapt to specific devices
Increase adaptability of campaign by reaching out to multiple devices, therefore reaching a broader audience
Adjust image in real time by acclimating to specific dates, time zones, etc., to achieve a more personalized experience for the consumer

Offers, deals, events, and other information updated on the basis of location
Adjust events like deadlines and start dates of special promotions in real time
Adapt images to individualized factors such as time zones, dates, town/city, etc., on the go
Increase relevancy of campaign by using images more familiar to the consumer
Targeted ads based on geography as well as through social media and specific apps that utilize location-based technology

Live content update on Social Media platforms: Facebook, LinkedIn, Twitter, etc.
Live content update on Social Media platforms:
Integrate social media sites with ongoing, location-based services to increase personalization and relevance to consumers
Engage directly with consumers, as well as bloggers and other social media influencers to increase consumer trust, as well as the chance of future patronage
Utilize “live streaming” within a campaign to share videos or other content in real time, give a “behind-the-scenes” perspective to consumers, and to forge loyalty with target audience
Connectivity with social media users and other internet personalities increases the chance of campaign content going “viral,” and being digitally spread by like-minded consumers—at no cost to the company
Use “microcontent” or small-sized content, that immediately hooks the reader and helps them immediately scan the material, to generate consumer interest—and allow said content to be more easily spread across various social media platforms

FAQS

For any event-triggered emails, email services, transactional gateways can be integrated for designing automation touchpoints and campaign flow. Various automation platform can be used which have campaign journey builder functionality by email marketing. Gamooga can manage this in an expertise way.

Without any manual intervention, if any enterprise wants to send communication through email marketing tools as per some pre-decided conditions, then best email automation platform is required for email providers

Email automation is essential in this era to enhance customer experience. It helps in increasing various aspects like acquisition, retention and nurturing the leads. Email marketing saves time in the long run. It’s a scalable way to communicate with your audience. email marketing platforms allows you to deeply personalize your messages and measure your results with ease. Lastly it nicely complements other marketing channels.

For any event-triggered emails, transactional gateways or email marketing software can be integrated. For designing email automation touchpoints and campaign flow, various email automation platform can be used which have campaign journey builder functionality.

For any event-triggered email marketing, transactional gateways can be integrated. For designing email automation touchpoints and campaign flow, various email automation platform can be used which have campaign journey builder functionality. Gamooga is of the best email automation platform to use.

Campaign managers developed by any Email Service provider can be used for bulk email marketing. Tanla bulk email marketing solution is highly capable of sending emails which may achieve high ROI.

FEATURED SUCCESS STORIES OF SELECT CLIENTS

Tata Motors Ensures a Smooth Ride with Tanla SMS Solutions

Objective: Enable a cost-efficient customer service program, Test drive and LMS program and market offerings and services using SMS as a communication channel

Tanla Offering: Implemented its middleware at their premises which is integrated with their Siebel CRM and configured automated SMS. Provided exclusive short code 5616161 for users to inquire. Send test drive schedule and contact to the potential lead.

Mann Ki Baat Delivered On-Demand using Tanla Voice Solution

Objective: Facilitate Prime minister, initiative “Mann Ki Baat” on voice – the largest citizen outreach program in the world and ensure it is is more accessible and reaches a wider audience via mobile Tanla Offering: Facilitated Prime minister, Mr. Narendra Modi’s unique initiative “Mann Ki Baat” via mobile. All a user had to do was to give a missed call on 1922 and hear the speech in various languages of their choice.

Star TV India Drives Viewer Participation with Tanla Voice Solutions

Objective: To provide a FTEU (free to end user) real-time voting program for Star TV’s leading reality shows Tanla Offering: Provided a voting and polling application via missed call services for Star TV’s reality shows like Nach Baliye, Dance+ & Dil Hai Hindustani.

HDFC Banks on Tanla SMS & Voice Solutions for Real-time Customer Notifications

Objective: To enable automated real-time communication to its customers to inform them about the transactions undertaken on their bank accounts/credit cards and upsell other products/services

Tanla Offering: Enabled automated real-time communication to its customers using SMS and Email APIs to inform them about the transactions and upsell other HDFC products. Our team also assisted HDFC to execute their campaigns.