Stay connected with customers using
WhatsApp Business Platform
1.5 BILLION REASONS TO GET STARTED
With a reach of 1.5 billion and counting globally, it is WhatsApp’s ambition to become the leading chat-app-partner of choice for enterprises. Businesses can use the platform to drive conversations, carry out transactions and send out notifications to their customers with ease. Add to that rich messaging features such as images, emojis, location and files and you have your customer’s attention. Connect with Tanla to take your business on WhatsApp.
WHATSAPP BUSINESS SERVICES BY TANLA
Tanla’s advanced solution can easily interpret complex WhatsApp messages and help you to automate the conversation or direct the message to an agent.
Service Workflow
Drive conversational chatbots to gather information.
Integration API
Integrate your live systems to cater to customer needs.
Chat Interface
Provide live support to your customers instantly.
Knowledge Repository
Respond to your customers using AI.
BPA Manager
Automate processes with zero code development.
NLP Manager
Support free form conversations to interpret requests.
WHAT CAN YOU DO WITH WHATSAPP?
With the WhatsApp Business Platform, enterprises can create engaging customer experiences and steer a two-way conversation to their advantage in minutes.
Notify
Send out notifications eg. periodic account summary, policy expiry, delivery tracking information.
Execute
Carry out transactions such as travel bookings, rescheduling a delivery and account opening.
Retrieve
Retrieve account balance info, profile information, product warranty details, tracking services.
Interact
Help customers with “How to" questions, “I am unable to” concerns, “Can I” clarifications and much more.
DEPLOYMENT MODELS OFFERED BY TANLA
Tanla Cloud Environment is highly secure, can be easily integrated into any application with the highest uptime level of 99.995% on the platform. We can easily manage content and user responses and help you reduce time to market to a substantial extent. With Tanla WhatsApp Cloud deployment you will achieve scale, reliability and simplification in leveraging WhatsApp for your business.
Typically, to enable WhatsApp setup on-premise, an enterprise needs to factor investments on hardware, people, development, uptime etc. Which all translates to higher ownership costs for enterprises; and they will have to go through a learning curve to attain the best of the capability. With Tanla’s Cloud deployment model all your worries are taken care of completely by Tanla and only the integration points have to be considered by your team.
With Tanla's WhatsApp solution, you will be able to convert all your existing systems with WhatsApp interactivity messaging using our ConnectOne Solution. Tanla's intelligent rule engine will help build interactive responses for each request after executing business rules. The solution is built keeping business users in mind with little to no coding involved at your end. Some of the key features include are:
WHY WORK WITH TANLA?
Onboarding the WhatsApp Business Platform without the right technology partner can be complicated and cumbersome. Tanla is a trusted WhatsApp Business solution partner, with the technical expertise and infrastructure that can help you to reach out to your customers with round the clock support. With about 2 decades of experience with cloud messaging services, you can rest assured that all your WhatsApp needs will be taken care of by Tanla.
Your time to market is significantly reduced as our team of experts can guide you round the clock and help you set-up without any hiccups. We can get your enterprise WhatsApp enabled in a matter of days and also provide readymade plugins and adapters to quickly integrate WhatsApp services with your business.
BENEFITS OF WhatsApp Business Platform
With the option of rich media messaging you can notify, transact and converse with customers using WhatsApp’s many features showcased below.
Images
Send and receive images (supports JPEG, PNG).
Audio
Send and receive audio (supports AAC, MP4, AMR, MPEG, OGG, OPUS).
Documents
Sharing documents just became easier. Upload or receive documents in PDF, DOC(X), PPT(x), XLS(x) formats.
Emojis and GIFs
Emote better with emojis and users can go one step further and share GIFs too.
URLs
Need to share relevant content outside of WhatsApp? Share URLs with or without a preview.
Events
Maintain a WhatsApp event calendar – get updates on events sent and delivered.
Location
Your customer needs to locate a store or branch? Share and receive locations of a Venue.
Rich Text Content
Besides messaging users in regional languages you can also display text in bold, italics and strikethrough.When you set up a business account, you have to add a number, website and other details associated with your business that customers can easily access. This information has to be authorized by WhatsApp to verify the authenticity of the information. The Verified Business status is indicated with the prestigious green business verified icon that is testament to your authenticity. Tanla helps you attain this verified business symbol from WhatsApp so that your account is verified and authorized to send messages on behalf of your brand. Once your business is verified the Verified Name will be visible in the chat screens and chat list instead of the phone number, even if you do not have the number saved in the recipients address book.
WhatsApp values the privacy and security of customer data. Messages between WhatsApp users are protected with an end-to-end encryption protocol so that WhatsApp themselves and any third party cannot get access to the message. This is done using an encryption key that only the sender and receiver exchange. All types of WhatsApp messages, whether it is a group chat, or a file, are protected by this security protocol. For added security, WhatsApp users also have the option to verify keys and WhatsApp servers have no access to this data. WhatsApp does not store messages once they are delivered, all message data in the WhatsApp Cloud is transient.
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