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What to Expect at the Tanla Hub at MWC 2023

1 min read


Less than 20 days to go and that means we are all set to interact with our customers and partners at MWC 2023.

As one of the world’s largest CPaaS players, processing more than 800 billion interactions annually and about 63% of India’s A2P SMS traffic, we are super proud to present our latest offering in the ecosystem to counter the challenge of smishing.

Visit us from February 27th to March 2nd in Congress Square, CS50.

The first day at MWC will be action-packed for Team Tanla as we unveil our latest innovation.

The Challenge

Phishing is a type of social engineering designed to trick victims into revealing sensitive information often resulting in huge financial loss -  In 2021, ~293 Mn scam reports were filed worldwide with global losses to ~ USD 55 Bn; (Per the Global State of Scams Report 2022 – GASA).The global penetration of mobile devices coupled with low SMS and data costs has led to SMS and WhatsApp becoming a major channel for phishing. Scammers have also become faster and smarter – they are continuously evolving new smishing patterns and URLs/phone numbers (85-90% of all smishing CTA's) making it difficult to contain the menace by acting on a reactive basis. (Only 10% of URL's are repeated for 2+ days, with some expiring in 2 hrs.)

To address this challenge effectively, we are excited to launch a first of its kind “Anti- Smishing” solution ; an AI/ML based solution targeted to improving digital security. Our solution is aimed at proactive identification, prevention and elimination of  SMS phishing to protect end-consumers.

Introducing the world’s first Anti-Smishing solution at MWC: Wisely ATP

A keynote address on the global perspectives on Phishing will be followed by the unveiling of our revolutionary solution on the first day of MWC 2023.

Connect with our teams at the Tanla Hub to explore the gamut of offerings we bring in the space of commercial communications:

Wisely: Platform of Platforms for digital interactions

Wisely our flagship platform delivers distinctive user experiences with best-in-class business outcomes. The solution provides effective & efficient operations with state-of-the-art compliance. Meet our teams in the Tanla Hub at MWC to see the power of this unique platform.

Integrated Proposition

Our suite of products and solutions is tailor-made for delivering high business impact.

Explore our tailor-made products and solutions with a state-of-the-art tech stack across the communication journey.

  • Communicate: Omnichannel interactions with customers across multiple channels and partners.
    SMS, Truecaller, Email, Voice. Kore.aI
  • Engage: Acquiring, cross-selling, and retaining customers via targeted propositions.
  • And other Solutions

We look forward to seeing you in Barcelona!