MaaP
Deliver business messaging with AI-powered automation
MaaP (Messaging as a Platform) helps enterprises and telecom operators manage rich media messaging campaigns more efficiently using AI/ML to automate tasks - creating and approving messages, ensuring compliance, and boosting customer engagement.
AI-Powered Automation for Seamless, Compliant, and Engaging Communication
MaaP streamlines processes and ensures compliance with local regulations and enhances customer engagement. It addresses modern messaging challenges with unmatched efficiency and scalability, making it an essential tool for digital communication needs.
Elevate messaging campaigns with MaaP
Leverage the Advantages of MaaP
Dramatically Faster Onboarding
Reduce onboarding and agent launch times by 90%, cutting down the process from over 96 hours to less than 1 hour.
Boost in RCS Adoption and Engagement
Experience a 20-30% increase in RCS adoption and see 15-20% higher click-through rates, leading to more effective customer interactions.
Reduced Revenue Leakage
Minimize revenue loss by 40-50% through seamless campaign management and automated workflows, ensuring your messaging efforts are optimized and efficient.
Full Compliance with Regulations
Achieve 100% compliance with data localization laws and regulatory standards using AI-driven processes, protecting your business and customer data.
Significant Operational Savings
Enjoy major cost savings, enabling faster time-to-market and more effective messaging strategies, helping you stay ahead in a competitive landscape.
50%
spam reduction
20x
faster onboarding
100%
compliance with laws and regulations
Harness the Key Capabilities of MaaP
20x Faster Onboarding
Streamline and fasten your onboarding process, reducing the processing time just one hour. Get started with MaaP swiftly and efficiently.
AI-Enabled Automation
Leverage AI to automate the creation of agents and template approvals, simplifying and speeding up your campaign execution process.
Simplified Approvals for Rapid Go-to-Market
Experience faster, more straightforward approvals for templates and campaigns, enabling quicker launch strategies.
Real-Time Analytics
Access real-time insights into Click-Through Rates (CTR), user engagement, and template effectiveness, allowing for data-driven decisions.
AI/ML-Powered User Insights
Utilize AI and machine learning to gain a deeper understanding of user preferences and behaviors, ensuring more targeted and relevant messaging.
Data-Driven Recommendations
Optimize your campaigns with intelligent recommendations on the best times and templates to use for maximum impact.
Intelligent Filtering Mechanisms
Protect your brand and customers by using smart, template-based filters that prevent misuse of promotional messaging.
Compliance with Local Regulations
Ensure your campaigns adhere to local laws, such as the Digital Personal Data Protection Act 2023 (DPDP), for compliant and ethical messaging.
Robust Data Protection
Enjoy ISO-certified data protection with advanced security measures like role-based access controls and two-factor authentication, safeguarding your sensitive information.
Transform your digital interactions with Wisely
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FAQs
MaaP (Messaging as a Platform) is a solution designed to streamline business messaging by leveraging RCS (Rich Communication Services) to offer rich, interactive, two-way communication. Unlike traditional SMS, MaaP allows brands to send multimedia content such as images, videos, and carousels, creating a more engaging customer experience.
For your business, MaaP can improve customer engagement, boost conversion rates through personalized interactions, and provide deep analytics and insights on campaign performance. It also ensures compliance with local regulations and allows seamless integration with existing systems, enhancing communication efficiency.
In the context of Tanla’s Wisely MaaP platform, agents refer to automated entities or bots that represent brands or enterprises in RCS Business Messaging. These agents are responsible for handling customer interactions, delivering messages, and supporting two-way communication. Agents can be set up with different templates (text, rich media, carousel, etc.) and are approved for specific tasks like customer service, marketing, or transactional communications. They streamline business messaging by ensuring that enterprises can interact with customers efficiently through intelligent, automated workflows.
Templates refer to pre-approved message formats that enterprises use for communication via RCS (Rich Communication Services). These templates can contain text, images, videos, or carousels, designed for specific use cases such as promotions, notifications, or customer service.
Templates need approval to ensure compliance with regulations and avoid misuse, such as sending promotional content via transactional message types (e.g., sending promotions disguised as OTPs). This approval process ensures that messages adhere to local regulations, prevent spam, and maintain high-quality communication standards.
Businesses can optimize campaigns using Wisely MaaP by utilizing its robust tools like AI-driven analytics, personalized targeting, and real-time insights. Through advanced cohort-based targeting and peak time optimization, brands can engage users more effectively. The platform also simplifies template management, allowing businesses to select or create templates (rich media, text, carousel) for specific campaigns, which undergo a fast approval process to ensure compliance and prevent misuse. Additionally, agent approval workflows streamline the setup of messaging bots, enabling businesses to launch campaigns swiftly and maintain control over their interactions with customers.
Wisely MaaP can significantly benefit businesses by enabling rich, interactive communication with customers through RCS messaging. It allows for multimedia messages, personalized targeting, and real-time insights, all while ensuring compliance with regulations. Businesses can optimize customer engagement, increase conversion rates, and improve overall campaign effectiveness.
MaaP is particularly useful for industries like retail, e-commerce, travel, banking, and logistics, where personalized, timely communication is key to enhancing customer experience and driving conversions, such as promotions, notifications, and support.
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