Rich messaging paradigm with Google RBM
Turbocharging Google RBM as a rich messaging channel and our partnership with the launch of MaaP.
Explore how our strategic partnership with Google RBM showcases the influential potential of digital interactions within the broader next-gen communication paradigm
• Understanding Google RBM and its impact
• Launch of MaaP platform & VIL partnership
• Google RBM solution showcase
• Panel discussion on elevating experiences through rich conversations
Event Spotlight
Google RBM Tanla partnership
Stephen Brough opened the event explaining the massive potential of Google RBM and Tanla-Google’s unique positioning and partnership:
- Distinctive Intelligence
- Best-in-class solution stack
- RCS native user journeys
Launch of MaaP platform & VIL partnership
We announced the launch of a global Messaging as a Platform (MaaP) for Google RBM and the onboarding of Vodafone Idea Business Solutions Limited as the first customer.
Panel discussion on new rich conversation paradigm
An esteemed panel, comprised of Atul Mehta (COO, Shiprocket), Parth Joshi (CMO, BharatPe), Kush Mehra (President & CBO, Pine Labs), Stephen Brough (Global Head of GTM, Google RBM), and Vinod Bhat (CIO, Vistara), convened to discuss various aspects of how rich messaging can resolve business challenges for enterprises and their users.
Solution Unveil
Our distinguished clients, Nikhil Dhar, Head of Marketing at Indigo, and Kundan Jha, Head of Affiliate Partnerships at CreditVidya, presented their experience of using our Google RBM solution.
“We are excited to collaborate with Tanla - one of our largest partners - to accelerate RBM. Tanla’s distinctive solution mindset helps create a unique value proposition for enterprises across all segments and verticals.“
Stephen Brough
Global Head of GTM, Google RBM
“I think RCS has 3 layers of trust - verification of the brand, legacy of the existing SMS inbox, OEM-supported native experience. It can further enhance that trust through consistency of the communications.“
Parth Joshi
CMO, BharatPe
“All merchants have a story to tell and opportunities can be created through conversational platforms like RCS to bring the brand alive.“
Atul Mehta
COO, Shiprocket
Resources
Solution for Travel
Nikhil Dhar, Head of Marketing at Indigo, provided insights into the key messaging challenges faced by the travel industry, drawing from his first hand experience in implementing the Tanla-Google solution.
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Solution for Lending
Kundan Jha, Head of Affiliate Partnerships at Cred, showcased the solution customised for unsecured lending, highlighting the witnessed impacts.
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Elevating experiences through rich conversations
An esteemed panel convened to explore the impact of advanced RBM features on customer engagement, the unparalleled scalability and personalisation across use cases, enhancing experience and trust.
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MWC Highlights
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