Reimagining conversational commerce with WhatsApp
Next-gen solutions on WhatsApp for accelerated business impact.
Discover how our collaboration with WhatsApp underscores the transformative power of conversational commerce in the ever-evolving landscape of digital interactions.
• Industry perspective on OTT channels
• Tanla-WhatsApp partnership impact
• WhatsApp ONDC solution showcase
• Panel discussion on power of conversational commerce
Event Spotlight
Partnership highlights
The session encapsulated the remarkable journey of the Tanla-WhatsApp partnership and the distinctive impact it has made across various industries, including fintech, retail, travel, logistics, and e-commerce with customer testimonials from brands such as Nykaa and Zepto.
ONDC solution showcase
We demonstrated our ONDC solution powered by WhatsApp consisting of 4 key modules – seller registration, seller catalogue management, order updates and offers management engine. Following this, Dr. R.S. Sharma (Board Member, Tanla), Pradeep Sampath (CEO of nStore) and Sudharsan Srinivasan (CDO of nStore) shared their perspective and highlighted the impact of the solution.
“Huge value add to our business over the last 6 months, thanks to Tanla and Karix’s amazing capabilities - helping us supercharge our business on WhatsApp. E.g., we achieve 500% increase in customer engagement and interaction landscape on WhatsApp post partnering with Karix.“
Sayan Saha
Vice President - Growth, Zepto
“ONDC is the next big thing on public digital infrastructure. Here WhatsApp as a platform can effectively engage and onboard numerous buyers and sellers, particularly those with limited financial means, thereby empowering them with equitable opportunities.“
Dr. R. S. Sharma
Ex-Chairman, TRAI and Independent Director, Tanla Platforms Limited
“WhatsApp brings trust to the consumers. Today, most consumers don’t trust that the payment is confirmed until you get a message on WhatsApp. We experimented with this and saw a significant uptick and customer retention on our platforms.“
Bipin Preet Singh
Co-Founder & CEO, MobiKwik
“It used to take us 21 days to help digitise retailers' business. Today with the help of Tanla we have built to a solution where we are able to do this in 5 mins.“
Sudharsan Srinivasan
CDO, nStore
Resources
Partnership Impact
Experience how our customers have benefitted through the Tanla - WhatsApp solutions.
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Digital India Keynote
Dr. R.S. Sharma shares his view on how digital public infrastructure is evolving and how collaboration between ONDC & WhatsApp can create impact.
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ONDC Solution Showcase
Witness the launch of our ONDC solution consisting of 4 key modules - seller registration, seller catalogue management, order updates and offer management engine.
Watch Video
MWC Highlights
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