t a n l a
people and things
Marketing Specialist


Designing and building marketing campaigns, automated marketing campaign flows with Product and solution focus for lead generation. Own end-to-end lead management – including managing the lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing. Lead allocation to sales, tracking and reporting. Understand and evaluate campaign metrics and distribute campaign performance to the marketing team. Manage the mailing list subscribers and send targeted email campaigns to customers and prospects.

What You'll be responsible for?

Design, execute and manage Demand generation through campaigns and events. Email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements. Co-ordinate within the team and cross-functionally to support marketing operations. Plan, execute, and drive event participation and own post-event initiatives. Plan and allocate budgets for demand generation initiatives and drive activities to build and report ROI effectively

What You'd have ?

Postgraduate with 3-4 years of experience with Demand generation, Lead generation and Event Marketing. Experience with CRM tools like Salesforce, and Microsoft Dynamics and automation tools like HubSpot are a bonus. Strong familiarity with B2B/ SaaS marketing. A working knowledge of HTML and a strong understanding of email-campaign best practices, as well as expertise with email fundamentals including reputation, spam, security, deliverability. Demonstrable experience in segmenting audiences and optimizing campaigns to increase effectiveness.

Why Join us?

We thought you would never ask! We offer all the usual stuff: competitive salary, flexible working hours, challenging product culture but the real perks are:

• Challenging and fun work environment solving meaningful real-life business problems - you will never have a boring day at the office.

• World-class team who love solving tough problems and have a bias for action. Tanla is an equal opportunity employer.

We welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability, or veteran status.