t a n l a
Connecting
people and things
Marketing Specialist
Mumbai

About the role:

Looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness, and demand generation to product promotion and will be expected to be a competent professional who is able to grasp market trends, and internal and external stakeholder expectations and generate creative ideas. (Yes, almost super-human) You should also be well-versed in specialized marketing concepts, principles, and tactics.

The goal is to deliver effective marketing programs that will help our brand reputation and growth and also strengthen the team for a smooth functioning marketing engine.

You’ll be responsible for?

  • Assisting in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, customer engagement, events, internal and external communication, etc.)
  • Brainstorming and developing ideas for creative marketing campaigns
  • Maintain and manage marketing data on CRM and other required tools to provide timely analysis (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
  • Liaise with external vendors to execute promotional events and campaigns
  • Undertake individual tasks of a marketing plan as assigned

You’d have?

  • Proven experience as marketing specialist or similar role
  • Strong familiarity with B2B/ SaaS marketing operations is preferred
  • Thorough understanding of marketing elements (including traditional and digital marketing)
  • Demonstrable experience in marketing data analytics and tools
  • Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.) is a plus
  • Well-organized and detail-oriented
  • Exceptional communication and writing skills
  • Graduation/postgraduation in marketing, communications, or equivalent is preferred

Why join us?

We thought you would never ask! We offer all the usual stuff: competitive salary, flexible working hours, challenging product culture but the real perks are:

• Challenging and fun work environment solving meaningful real-life business problems - you will never have a boring day at the office.

• World-class team who love solving tough problems and have a bias for action. Tanla is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability, or veteran status.

www.tanla.com