Marketing Specialist – Lead Generation and Event Marketing

Designing and building marketing campaigns, automated marketing campaign flows with Product and solution focus for lead generation

Own end-to-end lead management – including managing the lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing. Lead allocation to sales, tracking and reporting

Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.

Manage the mailing list subscribers and send targeted email campaigns to customers and prospects.

Evaluate industry events and execute participation in those events.

Design, execute and manage Demand generation through campaigns and events

Email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.

Co-ordinate within the team and cross-functionally to support marketing operations

Plan, execute, and drive event participation and own post-event initiatives

Plan and allocate budgets for demand generation initiatives and drive activities to build and report ROI effectively
 

Experience / Qualification:

• Postgraduate with 4+ years of experience with Demand generation, Lead generation and Event Marketing
• Experience with CRM tools like Salesforce, and Microsoft Dynamics and automation tools like HubSpot are a bonus.
• Strong familiarity with B2B/ SaaS marketing
• A working knowledge of HTML and a strong understanding of email-campaign best practices, as well as expertise with email fundamentals including reputation, spam, security, deliverability
• Demonstrable experience in segmenting audiences and optimizing campaigns to increase effectiveness.