Marketing Specialist – Lead Generation and Event Marketing
Designing and building marketing campaigns, automated marketing campaign flows with Product and solution focus for lead generation
Own end-to-end lead management – including managing the lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing. Lead allocation to sales, tracking and reporting
Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
Manage the mailing list subscribers and send targeted email campaigns to customers and prospects.
Evaluate industry events and execute participation in those events.
Design, execute and manage Demand generation through campaigns and events
Email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
Co-ordinate within the team and cross-functionally to support marketing operations
Plan, execute, and drive event participation and own post-event initiatives
Plan and allocate budgets for demand generation initiatives and drive activities to build and report ROI effectively
Experience / Qualification:
Please be aware that we will contact only
candidates who best match the requirements of the position.